All work
Working conceptWorking Concept · Coaching
Heart Coaching
A warm, earthy website for a relationship coach, with a discovery-call journey for Instagram followers.
View live demoheart-coaching.vercel.app
Project overview
- Type
- Working concept
- Brand
- Fictional relationship & dating coach
- Industry
- Coaching · Relationships
- Our role
- Positioning · Copywriting · Design · Development
- Year
- 2026
The challenge
Relationship coaches live on Instagram, but followers rarely book from a bio link. The site has to feel safe and personal, then move visitors to a call without pressure.
The work
How we approached it.
- 01
Emotion first
Warm browns, soft serif type and testimonial-led layout create trust before any offer appears.
- 02
A clear offer ladder
Free guide → 4-week intensive → 12-week programme, so every visitor has a next step that fits.
- 03
One file to edit
All content lives in one file, so a coach can update offers, testimonials and links without touching code.
What we built
- Home, About and Programmes pages
- Before/after transformation section
- Offer ladder with free lead magnet
- Booking-call funnel
Services
PositioningCopywritingUI designDevelopment
Technology
Next.jsTypeScriptTailwind CSS
The outcome
heart-coaching.vercel.app - Instagram → discovery call journey
- Three-tier offer structure
- Coach-editable content
Next stepsWant a site that
Want a site that
works like this?
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